But they’re indicative of the sport’s general direction of travel.īoth Tonali and Ivan Toney, who was banned from football for eight months earlier this year after admitting to 232 breaches of the Football Association’s rules on betting, described their gambling as the result of addiction. These agreements did not, of course, lead Tonali to breach the Italian Football Federation’s betting regulations. Three of the club’s main sponsorship deals are now with gambling companies Newcastle have also inked agreements with Sportbet.io and FUN88. A few weeks before the news of Tonali’s suspension broke, Newcastle announced a club partnership with BetMGM, a new UK betting subsidiary of Las Vegas-based hospitality and gaming company MGM Resorts International BetMGM’s brand is now plastered across St James’s Park, visible to global audiences, and Chris Rock leads the platform’s national ad campaign, featuring a $19.1m jackpot.